I'm Santi "Fox" Hynonen, an independent multi-disciplinary art director/designer and photographer based in Los Angeles and Helsinki.

My role in projects is to work as a strategic and creative partner to my clients and employers through every step of the process, aligning vision, business objectives, and authentic storytelling into meaningful brand experiences.

Known for being fanatically detail-oriented, able to work within budget constraints, and delivering projects on time. Enthusiastic about teaching others how to use their creative tools and opening up their thinking to a more collaborative process.

Inspired by Ryan Holiday, Jordan Harbinger, Chris Do, and Anderson .Paak. 

With extensive experience in establishing global brand imaging and marketing standards, I’ve shaped the visual identity of brands across various marketing and commerce channels. Additionally, I’ve led creative seasonal projects that bring innovative ideas to life, ensuring consistency and impact across all platforms.

I focus on creating and executing brand campaigns and experiences in collaboration with marketing teams. I’m proud to have contributed to refining brand standards for K-Swiss and Creative Recreation, making a tangible impact on their brand presence and product sales.

As an Art Director and Project Manager, I’ve led a talented team of photographers, stylists, makeup artists, editors, videographers, and graphic designers. Together, we've managed the daily production and delivered seasonal campaigns that align with the brand's objectives and resonate with their audience.