Born and raised in Helsinki, Finland. My digital design interests evolved as I got involved with esports in my teens. The teams needed websites, I deilvered! The internet was around, so I learned HTML, CSS, and Adobe Photoshop.
In 2012 I quit my job at Night People Group after getting the chance to design nightclub brands and marketing. Then traveled to Los Angeles to film 10 episode travel documentary.
Since then I have had the pleasure to work with various clients and in-house for streetwear and fashion brands.
Most recent work with K-Swiss and Creative Recreation in Los Angeles, CA.
See past interviews:
Adobe Nordic (English)
Radio X3M (Swedish)
Get Shogun Case (English)
I started designing websites in my teens as I was into eSports and skateboarding. Each team in both sports required a website to compete. I created a handful of sites in html/css in 2003-2005.
My first real client was a Chinese restaurant, I made them a flash website and took photographs of the restaurant. The second was one a legendary restaurant in Helsinki, Eerikin Pippuri. In both instances, the client paid in food, this worked out great for me.
Later in 2012 I quit my job at Night People Group and traveled to Los Angeles to film 10 part travel documentary sponsored by Adidas, Jimmas PC-Store and Olympus. This has lead me to my journey here in the US so far.
I started designing websites in my teens as I was into eSports and skateboarding. Each team in both sports required a website to compete. I created a handful of sites in html/css in 2003-2005.
My first real client was a Chinese restaurant, I made them a flash website and took photographs of the restaurant. The second was one a legendary restaurant in Helsinki, Eerikin Pippuri. In both instances, the client paid in food, this worked out great for me.
Later in 2012 I quit my job at Night People Group and traveled to Los Angeles to film 10 part travel documentary sponsored by Adidas, Jimmas PC-Store and Olympus. This has lead me to my journey here in the US so far.
I started designing websites in my teens as I was into eSports and skateboarding. Each team in both sports required a website to compete. I created a handful of sites in html/css in 2003-2005.
My first real client was a Chinese restaurant, I made them a flash website and took photographs of the restaurant. The second was one a legendary restaurant in Helsinki, Eerikin Pippuri. In both instances, the client paid in food, this worked out great for me.
Later in 2012 I quit my job at Night People Group and traveled to Los Angeles to film 10 part travel documentary sponsored by Adidas, Jimmas PC-Store and Olympus. This has lead me to my journey here in the US so far.
If you happen to speak Finnish, take a look! Let me know how it went.
K-Swiss
Global Art Director
2017-2020
Creative Recreation
Art Director
(prev. Digital Media Producer)
2014-2017
Night People Group
Art Director
(prev. Graphic Designer)
2010-2012
Vocational School Prakticum
Media-Assistant
2005-2008
Svenska Normallyceym
High-School Diploma
2002-2005
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© Santi Fox 2005-2020
Email: hello@santi.fi
Twitter: @iamsantifox
60.1799° N, 24.9499° E