I'm Santi "Fox" Hynönen, an independent multi-disciplinary art director/designer and photographer based in Los Angeles and Helsinki, specializing in behind-the-scenes photography, identity design, and content creation for modern day marketing.
I'm Santi "Fox" Hynönen, an independent multi-disciplinary art director/designer and photographer based in Los Angeles and Helsinki, specializing in behind-the-scenes photography, identity design, and content creation for modern day marketing.
My role in projects is to work as a strategic and creative partner to my clients and employers through every step of the process, aligning vision, business objectives, and authentic storytelling into meaningful brand experiences.
Sometimes I'll tap into my professional network to enlist creative superheroes to work with me on exciting ventures.
I'm known for being fanatically detail-oriented, able to work within budget constraints, and delivering projects on time. Enthusiastic about teaching others how to use their creative tools and open up their thinking to a more collaborative process.
Inspired by Ryan Holiday, Jordan Harbinger, Chris Do, and Anderson .Paak. Available for freelance work, part-time hiring, collaborations, workshops, and talks.
I build my mood boards with Behance, Pinterest, Google Images. Visually inspired by Masterclass, TV Ads, Movie and TV Opening Sequences, Print Magazine layouts...
Currently working with my passion project 5/5 Podcast, looking for work at ad agencies, in-house teams, and esports organizations.
JAMES WING
Associate / Griffith Gaming Partners
Santi was instrumental in our (Immortals Gaming Club & KSWISS) first of its kind esports shoe collaboration - which is pretty emblematic of his cross media passion, imagination and execution. Santi gets the job done and makes it a good time - easy to work with and refreshingly authentic passion for games/tech/art.
Santi was instrumental in our (Immortals Gaming Club & KSWISS) first of its kind esports shoe collaboration - which is pretty emblematic of his cross media passion, imagination and execution. Santi gets the job done and makes it a good time - easy to work with and refreshingly authentic passion for games/tech/art.
RIKU RIIHILAHTI
Producer / Yellow Film & TV
Santi was able to provide us professional service in a very short notice and exceeded our expectations. He had great initiative and good response time.
Santi was able to provide us professional service in a very short notice and exceeded our expectations. He had great initiative and good response time.
KAURI SALONEN
Head of UX / Kallan & Co.
Graphical prodigy extraordinaire! I worked with Santi for several years as we together ran the digital marketing operations of Night People Group. Either if it is digital graphic design or photography, Santi is talented and brings a lot of creativity to any working environment or team setting. He is pleasant to work with and takes responsibility on delivery schedules and deliverables.
Santi was able to provide us professional service in a very short notice and exceeded our expectations. He had great initiative and good response time.
CORE SERVICES
Art Direction & Consulting
Branding & Visual Identity
Custom Packaging
Editorial & Print Design
Web Design
RECENT EMPLOYMENT
K-Swiss
Art Director
2017-2020
Creative Recreation
Art Director
(prev. Digital Media Producer)
2014-2017
Night People Group
Art Director
(prev. Graphic Designer)
2010-2012
SELECT CLIENTS
Anine Bing
Capitol Records
Creative Recreation
Covergirl
Deckstar
Hypement
TBWA Helsinki
Sanoma Media
Shoe Palace
Rabbit Films
Universal Music
Warner Music
Winnipeg Jets
WORK PUBLISHED IN
Cosmopolitan
Entrepreneur Magazine
iD Mag
Highsnobiety
Hypebeast
Kauppalehti
Iltalehti
Helsingin Sanomat
Teen Vogue
Entrepreneur Magazine
iD Mag
Highsnobiety
Hypebeast
Kauppalehti
Iltalehti
Helsingin Sanomat
My Passion Video
My Instagram Journal
Wrong or no access token.
FOR ALL INQUIRIES, HIT ME UP
HELLO@SANTI.FI
(English, Finnish, Swedish)