A docuseries where I embark on a 1,5 month-long road trip through the US to meet with Finns and explore what it means to be Finnish in America. Releasing 2 episodes per week!

Along the way, I'll interview IIHF Hockey Hall of Famers, the Ambassador of Finland to the US, a Professor at Michigan University, a Music Producer, a Painter, CEOs, and Consul Generals of Finland to uncover their unique perspectives on success, failure, and living abroad.

Join me as we discover the diverse and fascinating experiences of Finns in America.


My route was about 19,000km and took 1,5 months to drive

Looping around America on Roadtrippers

Finnding America is Sponsored by


I'm Santi "Fox" Hynonen, an independent multi-disciplinary art director/designer and photographer based in Los Angeles and Helsinki.

My role in projects is to work as a strategic and creative partner to my clients and employers through every step of the process, aligning vision, business objectives, and authentic storytelling into meaningful brand experiences.

Known for being fanatically detail-oriented, able to work within budget constraints, and delivering projects on time. Enthusiastic about teaching others how to use their creative tools and opening up their thinking to a more collaborative process.

Inspired by Ryan Holiday, Jordan Harbinger, Chris Do, and Anderson .Paak. 

I am an Art Director with experience of setting global brand imaging and marketing standards across marketing and commerce channels while also leading creative seasonal special projects.

Often tasked with concepting and developing brand campaigns and brand experiences with the marketing leads of the brand. Proud to have been part of a small team in charge of redefining global brand standards for K-Swiss and Creative Recreation. As a art director and project manager I've lead a roster of seasoned talent including photographers, stylists, hair and makeup artists, editors, videographers, graphic designers and more to maintain daily production and drive seasonal campaigns from end-to-end.