Role: Art Direction, Photography
Company: Creative Recreation
Below is a series of short stories I created for Unibet. All episodes star Miikka "MC Sarre" Sarmakari. Miikka has a history of playing basketball and has grown up with the hip-hop culture from the 80's.
This was my first trip to NYC and had a blast documenting this journey. Entirely filmed and photographed on Sony A7S Mark II with Sony lenses.
We went on a journey to understand the resale market of basketball merch, meeting Al Shep for some street basketball knowledge in Harlem and the college NCAA tournament finals aka. March Madness.