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Brief
Role: Production, Photography
Agency: Santi Fox & Co.
Client: Burson-Marsteller
Below is a series of short stories I created for Unibet. All episodes star Miikka "MC Sarre" Sarmakari. Miikka has a history of playing basketball and has grown up with the hip-hop culture from the 80's.
This was my first trip to NYC and had a blast documenting this journey. Entirely filmed and photographed on Sony A7S Mark II with Sony lenses.
We went on a journey to understand the resale market of basketball merch, meeting Al Shep for some street basketball knowledge in Harlem and the college NCAA tournament finals aka. March Madness.
Follow my journey through Instagram
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All content copyrighted by brands involved & Santi Fox. Please contact me through any social media or email.