A mini-documentary series filmed in New York City. A man travels to explore his childhood Basketball dreams and explore Harlem street basketball.

Kaukana Eirasta

Role: Production, Photography
Agency: Santi Fox & Co.
Client: Burson-Marsteller

Below is a series of short stories I created for Unibet. All episodes star Miikka "MC Sarre" Sarmakari. Miikka has a history of playing basketball and has grown up with the hip-hop culture from the 80's.

This was my first trip to NYC and had a blast documenting this journey. Entirely filmed and photographed on Sony A7S Mark II with Sony lenses.

We went on a journey to understand the resale market of basketball merch, meeting Al Shep for some street basketball knowledge in Harlem and the college NCAA tournament finals aka. March Madness.

Episode 1

Episode 2

Episode 3


Follow my journey through Instagram


Made in Los Angeles, CA

All content copyrighted by brands involved & Santi Fox. Please contact me through any social media or email.