The Heritage Collection offers a selection of vintage-inspired apparel and footwear handpicked from the K-Swiss archives.
This project includes a set of lifestyle and product photography, brand page and a campaign video. The collection is for men and women sold globally.
A magnificent song produced by my dear friend Jarkko Ehnqvist needed its music video so Warner Music hired Joonas Kent for the job.
Joonas and the Warner Music team got a hit on their hands as the video was the most watched music video in Finland with 5.8 million hits. As of 2018 the video has 11 million views.
Take a look and enjoy Finnish hip-hop.