As the American Heritage Tennis brand returns to providing apparel for the next generation of entrepreneurs, a good visual presentation is key.


JVG, Anna Abreu, Joonas Kent, Olav and Warner Music came to Los Angeles to create the award-winning music video for Huominen on Huomenna. I came along to document it.


Role: Art Direction
Company: K-Swiss

The Heritage Collection offers a selection of vintage-inspired apparel and footwear handpicked from the K-Swiss archives.

This project includes a set of lifestyle and product photography, brand page and a campaign video. The collection is for men and women sold globally.

A magnificent song produced by my dear friend Jarkko Ehnqvist needed its music video so Warner Music hired Joonas Kent for the job.

Joonas and the Warner Music team got a hit on their hands as the video was the most watched music video in Finland with 5.8 million hits. As of 2018 the video has 11 million views.

Take a look and enjoy Finnish hip-hop.


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Made in Los Angeles, CA

All content copyrighted by brands involved & Santi Fox. Please contact me through any social media or email.