LA-based, Danish influencer-turned-designer Anine Bing has found fashion’s sweet spot. Bringing Scandi-cool to California, Bing launched her namesake label – with the help of her husband – from her garage in 2012 and the rest, as they say, is fashion history. An Instagram hit from the off, Bing married edgier rock ‘n’ roll pieces with feminine staples and stylish classics and in the process became a fashion-grid favorite.
Followers keen to emanate her trademark style were among the first to buy into her eponymous collection, ANINE BING, and pushed the brand's direct-to-consumer sales model. (source)
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