Breaking Bad
Role: Art Director, Microsite Design, Branding, Retail Design, Videography
Company: K-Swiss
Creative Direction: Jon Tang, Geoff Nishimoto
Retouching: Retoucher.fi
Link: Kswiss.com
K-Swiss and Breaking Bad got cooking on a new collaboration for a special rendition of the iconic Classic 2000 in a colorway inspired by the seminal TV show’s recreational vehicle where Walter White and Jesse Pinkman began their nefarious entrepreneurial journey.
Boasting a full-grain leather upper, all the pieces of the original Classic 2000 shine in a vintage white hue similar to the siding of the RV. Signature K-Swiss remain via the three-piece toe, metal D-ring lace up, and tonal 5-stripes with accents influenced by the RV. A red, orange, and pink stripe wraps around the upper, and lining that resembles the inside of the RV.
L.A.-based maker of athletic shoes has partnered with Sony Pictures Consumer Products for a collection of “Breaking Bad”-inspired sneakers.
The three limited-edition sneaker styles tweak the K-Swiss Classic 2000 low-top sneaker silhouette to include references to the show that fans are certain to appreciate.
Cooking, Cleaning, and The RV. Released with K-Swiss.com and on Footlocker.com
