Breaking Bad

Role: Art Director, Microsite Design, Branding, Retail Design, Videography
Company: K-Swiss
Creative Direction: Jon Tang, Geoff Nishimoto


K-Swiss and Breaking Bad got cooking on a new collaboration for a special rendition of the iconic Classic 2000 in a colorway inspired by the seminal TV show’s recreational vehicle where Walter White and Jesse Pinkman began their nefarious entrepreneurial journey.

Boasting a full-grain leather upper, all the pieces of the original Classic 2000 shine in a vintage white hue similar to the siding of the RV. Signature K-Swiss remain via the three-piece toe, metal D-ring lace up, and tonal 5-stripes with accents influenced by the RV. A red, orange, and pink stripe wraps around the upper, and lining that resembles the inside of the RV.

L.A.-based maker of athletic shoes has partnered with Sony Pictures Consumer Products for a collection of “Breaking Bad”-inspired sneakers. The three limited-edition sneaker styles tweak the K-Swiss Classic 2000 low-top sneaker silhouette to include references to the show that fans are certain to appreciate.

Cooking, Cleaning, and The RV.  Released with and on


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