From Clueless to Classic. K-SWISS collaborates with Clueless, The Movie.

Role: Art Direction, Photography
Company: K-Swiss

Behind the scenes & Social: Omar Prestwich
Videography & Editing:
Mason Lee (K-Swiss)
Retouching: Julene Morgan
Links: K-Swiss.com

kswiss-clueless-lifestyle-web-3

THE K-SWISS SIGNATURE AND ULTIMATE CLASSIC GETS A ‘90S MAKEOVER COURTESY OF THE 1995 FILM CLUELESS.


Based on the iconic style of the film’s protagonist, Cher Horowitz, the Classic VN blends its timelessly recognizable upper with features and accents from the evocative yellow and blue plaid pattern of Cher’s most identifiable outfit from the movie.

A white padded mesh interior delivers comfort and compliments the vibrant upper of this special Classic VN.

We had the chance to photograph our models at the same school as the movie was shot at, Grant Highschool in Los Angeles, CA.

kswiss-clueless-lifestyle-web-2
kswiss-clueless-lifestyle-web-5
Clueless-BTS-12
Clueless-BTS-18
Clueless-BTS-58
kswiss-clueless-lifestyle-web-6
kswiss-clueless-product-print-6
kswiss-clueless-product-print-1
kswiss-clueless-product-print-4
kswiss-clueless-product-print-7
kswiss-clueless-product-print-2

“K-Swiss was the perfect brand to partner on this collaboration, and they have mixed signature elements of both their shoes and the film to create something that is fashion-forward and nostalgic at the same time,”

svg-image

Adele Plumail, SVP of Consumer Products and Licensing
Viacom Nickelodeon

Don't be a stranger.

All rights reserved by the brands and their respective partners.
© Santi Fox 2005-2020

60.1799° N, 24.9499° E

Latest on Instagram

instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image