Role: Art Direction, Branding, Retail Design, Videography
Company: K-Swiss

Videography & Editing: Mason Lee (K-Swiss)
Retouching: Retoucher.fi
Links: K-Swiss.com

Thanks to the in-house teams' efforts, this project was done quickly and with high quality. I photographed the slime and marshmallows at the K-Swiss in-house studio.

Once we received them (THE NEXT DAY), the images were finalized and customized to fit the K-Swiss and Footlocker marketing channels.

This K-Swiss x Ghostbusters digital marketing campaign launched in unison with the annual Wizard World event at Sony Studios. The event featured Dan Aykroyd to sign the fans sneakers and memorabilia.

The fanbase had arrived from all around the world. Ghostbusters fans have their own clubs all around and each one has their own team patch.

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