Role: Project Manager, Art Director, Producer, Photographer, Director
Link: Kswiss.com, Hypebeast, Footwear News
Brought in a new idea
What would a new product look like?
Footwear designer MJ Kim from th K-Swiss, together with the Immortals Gaming Club, MIBR, Lionsgate Gaming and Christopher Adams and myself as well as countless players brought this product to life.
3D Created by Jaakko from No-Office.co
“FOR PLAYERS TO PERFORM THEIR BEST, THEY MUST LOOK AND FEEL THEIR BEST. IN THE ESPORTS WORLD, THIS IS NO EXCEPTION AS PHYSICAL AND PSYCHOLOGICAL PREPARATION BREEDS EXCELLENCE IN PERFORMANCE, EXACTLY WHAT THE ONE-TAP OFFERS.”
Barney Waters, President K-Swiss
Started with a beta product for people who signed up. Ended up with a V1 shoe for select fans.
The shoes were launched at Blast Pro Series in Los Angeles, they sold out as soon as they came out.
(English, Finnish, Swedish)