K-SWISS created the World's First Esports Performance Sneaker with the legendary MIBR.

We called it ONE TAP.

Role: Project Manager, Art Director, Producer, Photographer, Director
Agency: K-Swiss

Link: Kswiss.com, Hypebeast, Footwear News

Brought in a new idea

What would a new product look like?

Footwear designer MJ Kim from th K-Swiss, together with the Immortals Gaming Club, MIBR, Lionsgate Gaming and Christopher Adams and myself as well as countless players brought this product to life.

3D Created by Jaakko from No-Office.co

“FOR PLAYERS TO PERFORM THEIR BEST, THEY MUST LOOK AND FEEL THEIR BEST. IN THE ESPORTS WORLD, THIS IS NO EXCEPTION AS PHYSICAL AND PSYCHOLOGICAL PREPARATION BREEDS EXCELLENCE IN PERFORMANCE, EXACTLY WHAT THE ONE-TAP OFFERS.”

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Barney Waters, President K-Swiss

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Started with a beta product for people who signed up. Ended up with a V1 shoe for select fans.

The shoes were launched at Blast Pro Series in Los Angeles, they sold out as soon as they came out.

Don't be a stranger.

All rights reserved by the brands and their respective partners.
© Santi Fox 2005-2020

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