Barney Waters, President of K-Swiss:
Gary is known for breaking new ground. Not only was he the first entrepreneur to have a signature sneaker, but this might well be the first sneaker commemorating a New York Times best-selling book.
When we launched the GaryVee 001 and 002 they were US only, and we heard the most complaints from Gary’s fans in Canada and the UK. To try and make it up to them, we made sure that Toronto and London were two of the locations you can get this new Crushing It shoe.
We’re delighted to celebrate Gary’s latest accomplishment, the launch of Crushing It, with a special colorway of the GaryVee 001 sneaker. There are only a limited number of pairs so people will have to decide whether to wear them or display them.